After delighting onlookers with a series of stylish cameos at the Paris Games in 2024, Snoop Dogg is back at the Olympics with a new, slightly more official, job: coach. The gig comes with a fresh wardrobe of looks cooler than the snow-capped Italian alps.

So far, he’s been spotted draped in a full-length, white fluffy coat and fire engine-red hat and gloves, watching the women’s downhill race, and casually chatting with onlookers at the curling mixed doubles, adorned in a zip-jacket emblazoned with Team USA players’ faces.

Wandering the icy streets of Cortina in a furry hat, houndstooth coat and enough swagger to make the snowflake medal hanging from his neck jangle in agreement, Coach Snoop (as one of his beanies reads) appears in his element.

Snoop Dogg at the 2026 Winter Games’ opening ceremony on February 6, wearing a snowflake medallion created by LA designer King Ice. The piece features the Olympic rings set in colorful cubic zirconia gemstones.
Franck Fife/AFP/Getty Images

It’s the first time Team USA has had an honorary coach, a volunteer role that involves Snoop lending “his signature humor and heart to help motivate Team USA athletes,” according to the US Olympic & Paralympic Committee.

The rapper-turned-hype man is a longtime sports fan, popping up in sometimes unexpected ways. Last July he became co-owner and investor in the Welsh football club, Swansea City. He was a torch-bearer at the 2024 Paris Games – and did so again at this year’s Winter Olympics. Much like in 2024, Snoop is reprising his role as a special correspondent for NBC, bringing his distinctive bold and flamboyant style and a genuine enthusiasm for whichever sport he happens to be commentating on – or throwing himself into, flailing limbs and all.

“It’s going down in Cortina,” he told NBC while walking the festive streets ahead of the opening ceremony, in sunglasses. “We got the beautiful people, good food, high fashion. I mean, I’m having a blast.”

So too, it seems, are the people behind his Team USA-themed wardrobe. Scroll on for Snoop Dogg’s most memorable Olympics outfits so far.

Wearing a United States of America jacket with star prints, Snoop Dogg watched athletes competing on the Speed Skating Men 1000m on day five of the 2026 Winter Olympics.
Henk Jan Dijks/Marcel ter Bals/DeFodi Images/Getty Images

Dogg squad: The rapper embraced star prints once more, this time on his snowsuit, as he meets with a security guard on February 6.
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Dogg meets bear: Coach Snoop attends the Team USA Welcome Experience on February 3 in Milan, Italy, wearing a Ralph Lauren red, white and blue puffer jacket.
Joe Scarnici/Getty Images

Pictured in a chic white duffel coat also by official Team USA designer Ralph Lauren.
Joe Scarnici/Getty Images

At the curling mixed doubles round robin match between Team USA and Canada on February 6, Snoop Dogg wore a jacket adorned with the faces of American duo Korey Dropkin and Corey Thiesse.
Richard Heathcote/Getty Images

Not content to just watch the action from the sidelines, Coach Snoop tried his hand at curling – dressed in a fittingly patriotic outfit.
Richard Heathcote/Getty Images

The honorary coach sticking out from the crowd watching the women’s downhill event at the Tofane Alpine Skiing Centre on February 8.
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Source: https://edition.cnn.com/2026/02/11/style/milan-cortina-winter-olympics-snoop-dogg