Pete Wicks has taken a giant step in his television career — and few saw it coming.

The former TOWIE star and Strictly Come Dancing favourite has officially landed a major new TV role, with early reactions branding him a “worthy successor to the late, great Paul O’Grady” — a comparison that carries enormous emotional and cultural weight in British television.

For years, Pete has been known for his sharp wit, unfiltered honesty and unmistakable on-screen presence. But this latest opportunity marks a clear turning point — not just another presenting job, but a role rooted in empathy, warmth and genuine connection with people and animals alike.

The comparison to Paul O’Grady is no small thing.

O’Grady was beloved not only for his humour, but for his deep compassion, particularly through his work with animals and his ability to make viewers feel seen, comforted and entertained all at once. Stepping into a space even remotely associated with that legacy would be daunting for anyone — yet Pete appears to be doing so with quiet confidence and authenticity.

Industry insiders say Pete was not the obvious choice on paper. But it was precisely that unpredictability that won producers over.

“He doesn’t perform kindness,” one source said. “He lives it.”

Fans have long known Pete as a devoted dog lover, someone unafraid to show vulnerability, tenderness and emotional honesty — qualities that have become increasingly rare and valued in modern television. Following the recent heartbreak of losing his beloved French bulldog Peggy, many viewers feel his empathy now comes from an even deeper, more personal place.

That emotional intelligence is already resonating.

Early previews and audience reactions suggest Pete brings something different to the role — less theatrical, more lived-in. Where Paul O’Grady’s magic often came from flamboyant warmth and comic timing, Pete’s strength lies in quiet sincerity, dry humour and a natural ability to put others at ease.

“He doesn’t try to fill the room,” one viewer commented. “He lets the moment breathe.”

This evolution hasn’t happened overnight.

Pete has steadily rebuilt his public image over the past few years, moving beyond reality TV stereotypes and proving himself as a capable presenter, podcaster and storyteller. His work on The Pete Wicks Podcast and appearances across mainstream shows have revealed a man who is reflective, self-aware and increasingly comfortable with responsibility.

This new role feels like the culmination of that journey.

Rather than chasing fame, Pete appears to be growing into it — understanding the influence he has and choosing projects that align with who he actually is.

Social media reaction has been overwhelmingly positive, with many fans admitting they were initially sceptical — before quickly changing their minds.

“I didn’t expect this at all,” one viewer wrote. “But he’s perfect.”

Others described the role as “comfort TV done right,” praising Pete’s ability to honour the spirit of what came before without trying to imitate it.

And that may be the key.

Pete isn’t trying to replace Paul O’Grady. No one could. Instead, he’s offering something adjacent — a modern, grounded continuation of the same values: kindness, humour, honesty and heart.

In an era where television often feels loud and performative, Pete’s understated approach feels refreshing.

For him, this isn’t about legacy comparisons or public approval. It’s about doing the job well — and doing it sincerely.

“This feels like where I’m supposed to be,” he reportedly told friends.

If early reactions are any indication, audiences agree.

Pete Wicks may have entered the public eye in an unexpected way — but with this latest role, he’s proving that growth, depth and authenticity can rewrite any narrative.

And in doing so, he may just be carving out a place that feels both familiar and entirely his own.