Prince Harry’s Invictus Games returns to Birmingham (Image: Karwai Tang/WireImage)

A commentator has dubbed Prince Harry’s Invictus Games as merely a “PR stunt” for “brand Sussex”. The Invictus Games is an international multi-sport event, which was founded by Prince Harry in 2014.  The event is aimed at wounded, injured and sick Armed Forces personnel and veterans.

Royal commentator Samara Gill, claimed the Invictus Games had changed over the years. She said: “You know, I feel like that is what Invictus Games was. But now I feel like it’s just a PR stunt for the Sussex squad and the Sussexes. I do think that what it is, is them showing ‘this is what we are. This is brand Sussex’.”

She added: “I just wish that it was more about those wounded soldiers. But we can see even with Meghan’s involvement, which we’ll get into later, that it’s just become a PR thing for them.”

Royal photographer, Arthur Edwards also added on The Sun’s royal podcast: “I did the first Invictus Games in Colorado Springs and I’m telling you it’s fantastic. The way these soldiers and injured servicemen make the effort to compete, it’s incredible and Harry is a star for doing that.”

Meghan Markle joined Prince Harry in Canada for the 2025 Invictus Games and the couple also shared a sweet moment during the Invictus Games’ opening ceremony when Meghan introduced Harry. She spoke about the significance of the Invictus community to her husband adding they were “thrilled” to be there.

The former working royal was reportedly inspired by how the power of sport could help wounded servicemen and women in their recovery – physically, psychologically, and socially.

Harry founded The Invictus Games in 2014 (Image: Jeff Vinnick/Getty Images for Invictus Games Vancouver Whistler 2025)

Despite losing his titles and privileges once he left the Royal Family, he maintained a strong bond with the foundation, as well as being part of the Governing Board. Portraying his dedication, Harry has attended every Invictus Games.

Speaking of the host city, Prince Harry previously said: “We have no doubt the people of Birmingham will join in celebrating the unwavering respect and admiration we have for our veteran and service community, showing the world how their courage ignites hope and unites us all—something your city knows well.”

The UK-backed bid went up against six cities around the world, Birmingham won through its strong commitment to the welfare and recovery of serving personnel and veterans.