Tom Read Wilson’s surprise appearance as an “Agony Uncle” on This Morning on December 11, following his run as I’m A Celebrity runner-up, was more than just a simple broadcast slot. For the audience and TV insiders alike, it was a public audition, laying the groundwork for a new career path at ITV.

Fresh off his impressive stint in the jungle, the return of Tom Read Wilson—who first made his name on Celebs Go Dating—in the role of advising viewers on complicated Christmas dilemmas was seen as a perfect move. The advice segment followed his chat with hosts Cat Deeley and Ben Shephard about his I’m A Celebrity experience.

Audience Frenzy: Direct Demands to ITV

The public reaction following his debut far exceeded expectations. Social media was flooded with praise, even escalating into demanding pleas sent directly to ITV, urging the network to give Tom a permanent role on the show.

One viewer posted: “Tom for official Agony Uncle #thismorning.”

Another agreed: “I’m pleased we’ve got a bit more Tom today.”

Many viewers expressed their admiration: “It is SO wonderful to see @TomReadWilson on This Morning right now. You are fabulous, Tom!”

Screen Test or Start of a New Era?

The majority of audience feedback didn’t stop at mere fondness but shifted into deeper speculation: could this have been a “screen test” for bigger opportunities in the future?

One fan commented: “I have to say Tom is really good with this advice, I can see him doing the This Morning competition next week.”

A bolder comment called for a presenting shake-up: “Tom for Fridays #thismorning,” hinting that he should replace a current host.

The biggest question raised was: “Is this a screen test for future presenting opportunities for @TomReadWilson #ThisMorning (I hope so).”

There was even a more extreme suggestion: “Even better, can we have Tom instead of Cat and Ben?”

To conclude the segment, Cat and Ben proactively questioning Tom about whether he would return as Agony Uncle only increased the suspicion of a deliberate setup by the producers. Clearly, the show has found a strong candidate for a regular spot.