The Duchess of Sussex launched her lifestyle brand with the streaming site in 2025.

Meghan Markle and Netflix are ending their partnership on her lifestyle brand.

The Duchess of Sussex developed her As ever brand with the streaming giant, launching last year alongside her Netflix series With Love, Meghan.

“As ever is grateful for Netflix’s partnership through launch and our first year,” a spokesperson for As ever said in a statement shared with CNN on Saturday.

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“We have experienced meaningful and rapid growth and As ever is now ready to stand on its own. We have an exciting year ahead and can’t wait to share more.”

The brand has since expanded to include household items such as jams, teas, wine and honey.

The split is reportedly amicable, with Netflix noting it was always the plan for Meghan to grow the brand independently.

“Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As ever brand and we are glad to have played a role in bringing that vision to life,” the statement said.

“As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world.”

Last year, Meghan reflected on the partnership, saying: “The streamer was not just as my partner in the show but as my partner in my business, which was huge.”

The lifestyle program ran for two seasons on Netflix, including a special holiday episode in December.

It also offered viewers an intimate look into the Duchess of Sussex’s life in Montecito, California, alongside her husband Prince Harry and their two children, Archie and Lilibet.

In August 2025, the couple transitioned to a smaller deal with Netflix through their company, Archewell Productions

This followed the end of their original five-year, $US100 million partnership signed in 2020.

At the time, Meghan and Prince Harry said they were proud to continue working with Netflix.

“My husband and I feel inspired by our partners who work closely with us and our Archewell Productions team to create thoughtful content across genres that resonates globally, and celebrates our shared vision,” the statement said.