Traditionally, the fame of a member of the Royal Family was measured through how often they were photographed.

Indeed, in previous decades the likes of Queen Elizabeth II and Princess Diana were clearly the most famous royals because of how their pictures could shift thousands of magazine copies.

However, in the modern world, online clicks are as good a metric of a royals’ fame than how valuable their picture is.

And in this digital age, data has revealed that two members of the Royal Family have proven very effective at creating a buzz on the internet.

Those are Prince Harry and Meghan Markle who, despite no longer being working royals, were the most googled members of the Royal Family between September 2024 and August 2025.

Harry was the most search member of the family garnering a whopping 2.2million individual searches which was nearly a million more than Meghan.

Although King Charles III was the second most googled royal overall – beating Meghan by about 40,000 searches – the Duchess of Sussex had higher overall spikes in online interest while Charles remained steadily popular.

Simon Brisk – an expert in digital  marketing and co-founder of Click Intelligence – explained to the Daily Mail how the tension surrounding the Duke and Duchess of Sussex’s disruptive role within the family is driving this fascination.

‘Harry and Meghan are the most Googled because they sit at the crossroads of tradition and disruption. They are Royals who chose to walk away, but they still carry the titles, the history, and the intrigue that come with the monarchy. That tension makes them endlessly fascinating to the public,’ Simon said.

He continued: ‘For Harry, the curiosity comes from unresolved family drama. Every rumour about a reconciliation with his father or brother feels like a cliffhanger in an ongoing series, and people search because they want to know what happens next.

‘For Meghan, it’s about reinvention. Her Netflix projects, lifestyle ventures, and carefully timed returns to the spotlight position her less as a working Royal and more as a modern celebrity brand. That makes her relevant across both the entertainment and news cycles.

‘In my view, what makes them different is that people aren’t searching to understand their place in the monarchy. They’re searching to follow their story. That’s why Harry and Meghan consistently outpace even the King in Google searches.’

Harry and Meghan’s spikes in interest were generated by major events and announcements involving the couple.

In Harry’s case this came about following the so-called ‘peace summit’ in July, where images of Harry and Meghan’s press secretary meeting with King Charles’s communications secretary were revealed by The Mail On Sunday, which led to murmurs that the rift between the Sussexes and the Palace could be healing.

Meghan on the other hand, saw her interest peak during her return to Instagram in January 2025, the launch of With Love, Meghan and when the duchess missed the Met Gala in May.

Other royals also saw monthly increases in their searches. Last September, searches for Kate Middleton reached an average of 135,000 following a video message from the Princess of Wales that she was now cancer free.

In the months after this online interest in Kate plateaued and across the whole year she was only googled a total of 792,950 times making her the fourth most googled royal.

At the other end of the scale, the least googled royals were Prince Louis – who was searched 71,700 times – and Sophie, Duchess of Edinburgh, who was searched only 20,000 times.

In previous years, it was the King that dominated the online searches with interest in Charles spiking in 2023 during his coronation and in January 2024 following his cancer diagnosis.