Jimmy Fallon has added a new hosting gig to his portfolio, partnering with State Farm Insurance on a digital talk series that underscores his status as one of late night’s most brand-friendly personalities.

State Farm Neighborhood Beats, which debuted this week across State Farm’s YouTube and social platforms, features Fallon in conversation with musicians about how their hometowns influenced their artistry. Each episode pairs the host with a different guest for a mix of music talk, personal history, and lightly comedic banter.

The premiere episode (below) features an interview with Chance the Rapper. Over 11 appearances on The Tonight Show—including performances, sketches and album rollouts—Chance has become a frequent presence in Fallon’s late-night orbit. He also joined Fallon on the NBC primetime game show That’s My Jam, further cementing the pair’s on-screen chemistry.

Neighborhood Beats marks the latest chapter in Fallon’s long-running relationship with State Farm. In 2023, he appeared alongside Jake from State Farm in a national commercial that touted Fallon as a “creative collaborator” for the brand. The partnership has extended to multiple Tonight Show integrations, including sponsored segments such as “Pup Quiz with Arnold Schwarzenegger,” surprise celebrity drop-ins at Fallon’s “Tonightmares” haunted house, and a meta sit-down with Kai Cenat about a State Farm ad campaign.

Episodes of the new series will release on State Farm’s YouTube channel, with additional clips distributed across Fallon’s TikTok and a co-branded Instagram rollout that underscores the show’s social-first strategy.