From Jungle Queen to Public Enemy: Kelly’s “Thirst Trap” Moments and Snubs Spark 1,800 Complaints and Calls for Her Removal – “She’s Trying to Impress the Boys at Everyone’s Expense”

The I’m a Celebrity… Get Me Out of Here! jungle, once a playful arena of Bushtucker trials and camp banter, has descended into a toxic storm of viewer fury directed at late entrant Kelly Brook, with fans accusing ITV of “flooding the show” with the 45-year-old model while sidelining her female co-stars. “This is a set-up!” exploded one viral X post, capturing the rage of thousands as complaints surge past 1,800 – the highest for any celebrity this season – branding Brook’s behavior “objectifying” and her screen time “unfair.” Viewers are unleashing a torrent of frustration, claiming she’s “trying to impress the boys by objectifying herself” and openly snubbing women like Vogue Williams and Shona McGarty, turning the show into a “boys’ club.” The backlash is out of control, with #KellyBrookOut trending at No. 1 worldwide and Ofcom scrambling under the deluge.

The controversy ignited after Sunday’s episode, where Brook’s third consecutive “glamour shot” during a Dingo Dollar challenge drew groans from campmates and fury from home. Dressed in a barely-there bikini top and shorts – despite the jungle’s 30°C heat – Brook posed dramatically while retrieving the treats, prompting Aitch to quip, “Kelly, you’re making this harder than the snakes!” What fans saw as playful, others decried as “thirst-trapping” to woo male contestants like Jack Osbourne and Melvin Odoom. “She’s objectifying herself to get airtime, and ITV’s eating it up,” one complaint read. “Meanwhile, Vogue and Shona get two seconds – this is blatant favoritism!”

The snubs have fueled the fire. During Tuesday’s campfire chat, Brook interrupted Vogue’s story about her modeling struggles with a quip about “landing the right gig,” which Williams later called “awkward” in confessional. Shona McGarty, sharing her EastEnders bullying experience, was cut off by Brook’s tangent on “staying fabulous under pressure.” “Kelly’s hogging the mic – it’s a set-up to make her the star,” tweeted a viewer with 25k likes. Ofcom complaints cite “sexist portrayal” and “unequal airtime,” with one parent writing: “My daughter looks up to these women – this teaches the wrong lessons.”

ITV insiders dismiss it as “jungle dynamics,” but the numbers tell a story: Brook’s confessionals average 2:15 minutes per episode, double Vogue’s 1:05 and Shona’s 0:58. “Producers love Kelly’s glamour – it’s ratings gold,” a source told The Mirror. Brook, unfazed, addressed it in Wednesday’s Bush Telegraph: “I’m being me – if that’s too much sparkle for some, sorry not sorry!” But the wave is relentless: petitions for “fair play” have 12k signatures, and #BoycottImACeleb is gaining steam.

Campmates are caught in the crossfire. Aitch defended Brook: “She’s confident – that’s jungle life.” But Ruby Wax whispered to cameras: “Darling, tone it down – we’re all in this mud together.” As Week 3 looms, the backlash risks overshadowing the show, with sponsors like Boots facing boycott calls.

From glamour girl to villain, Kelly Brook’s jungle reign has turned sour. Is it set-up or spotlight-seeking? One thing’s certain: the backlash is out of control, and the jungle’s never felt so divided.