In a gut-wrenching revelation that’s left fans in tears, Martin Frizell, husband of former GMTV host Fiona Phillips, 64, has shared an emotional update on her battle with early-onset Alzheimer’s, confessing he’s “about to say goodbye to her” as the disease enters its “horrible” advanced phase. Diagnosed in 2022 at age 61, Fiona’s condition has deteriorated rapidly, with Martin detailing the daily struggles in a candid chat on ITV’s Loose Women on September 10, 2025. As the couple’s memoir Remember When: My Life with Alzheimer’s (published July 2025) climbs bestseller lists, Martin’s words—“She doesn’t know I’m her husband”—highlight the cruel toll. The full heartbreaking story below! 👇
A Devastating Diagnosis and Family Legacy
Fiona Phillips, a beloved breakfast TV staple from 1993 to 2008, first noticed symptoms in 2021—forgetfulness and dizziness she mistook for menopause. Tests confirmed early-onset Alzheimer’s in May 2022, a shock given her family history: her mother died at 74 in 2006, her father and uncle also succumbed. “It’s decimated my family,” Fiona told the Daily Mirror in 2023, per BBC (July 12, 2025). She went public in July 2023 to raise awareness, filming documentaries like Mum, Dad, Alzheimer’s and Me (2009) and My Family and Alzheimer’s (2010).
Martin, 66, former This Morning editor, has been her rock, quitting ITV in November 2024 to care full-time, per The Independent (November 30, 2024). Their sons, Nat, 24, and Mackenzie, 23, help, but Martin bears the brunt: “It’s January 2025 as I write this, and Fiona needs a lot of help,” he wrote in their memoir, per Daily Mail (August 26, 2025).
Martin’s Tearful Loose Women Update: “I’m About to Say Goodbye”
On Loose Women (September 10, 2025), Martin broke down discussing Fiona’s progression. “She’s in a horrible phase now,” he said, voice cracking. “I’m about to say goodbye to her—she doesn’t know I’m her husband anymore.” He detailed daily care: helping with showers, brushing teeth, dressing, and eating, as Fiona’s confusion deepens. “She can do these things physically, but can’t think how,” he explained, per Express.co.uk (August 26, 2025).
Martin shared a favorite pre-diagnosis photo on Instagram (August 25, 2025): Fiona beaming at a TV shoot, captioning: “My favorite picture of her vitality… It’s from photo albums we flick through now, listening to Sting—he’s replaced the Stylistics!” He added: “Fiona remembers meeting Lando [Norris] at Silverstone—put a smile on my face.” Fans responded: “Heartbreaking but beautiful—stay strong! 💔 #FionaPhillips” (3,000+ likes).
The “Horrible” Phase: Isolation and Daily Struggles
In the Telegraph interview (July 12, 2025), Martin revealed social isolation: “You become almost invisible.” Friends drift, fearing awkwardness or their own mortality. “We still have close friends, but people think, ‘Oh gosh, Fiona doesn’t look the same,’” he said. Fiona’s anxiety and pain from a secondary issue add confusion: “She’s got bad depression because she wants to work, but she’s not well enough,” per This Morning (July 2025).
Martin wishes for cancer: “It’s shocking, but at least there’d be a cure, treatment pathway, support,” per Daily Mail (July 18, 2025). He quit ITV for “family priorities” (November 2024), hiring a carer to ease the load on sons Nat and Mackenzie.
Fiona’s Fight: Joy Amid the Darkness
Fiona, in Remember When (co-written with Martin and journalist Alison Phillips), wrote: “It’s frightening and confusing, but life can still bring joy.” “I hope this book shows people they’re not alone,” she added. She’s proactive—quitting alcohol, DNA testing, gut health checks—per Good Housekeeping (July 13, 2025). “Cancer changes you forever, but I’m getting on with things,” she told Express.co.uk (September 3, 2025).
On The One Show (September 3), Fiona beamed with ice cream, thanking fans: “You’re not alone.” X poured love: “Julia’s a warrior—keep fighting! 🌟 #FionaPhillips” (4,000 retweets). Her story echoes Davina McCall’s brain cyst (2024), turning fear into advocacy.
Why It Resonates: A Call for Awareness
Martin’s Loose Women tears highlight Alzheimer’s crisis—the UK’s biggest killer, affecting 1M (70K early-onset), with minimal support, per Hieda (July 14, 2025). “I get angry no one talks about it—we become invisible,” Martin said. The memoir, Sunday Times bestseller #5 (August 25, 2025), aims to change that.
X trends #FionaPhillips (20K+ posts): “Martin’s update broke me—fund Alzheimer’s research! 💔 #AlzheimersAwareness.” Fiona’s vow: “I can still have a great life—pretending it hasn’t happened, giving it no space.”
What’s Next: Hope Amid Heartache
With rechecks and their book’s success, Fiona and Martin focus on joy—walks, photo albums, Sting playlists. Martin: “She’s stubborn as always—part of her is still Fiona.” Will Fiona’s story spark policy change? Join X with #FionaPhillips and #AlzheimersFight. Your message for her? 👇
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