Disney saw more than double the typical number of customers cancel their Disney+ and Hulu subscriptions in September — when subscribers threatened to quit because of Jimmy Kimmel’s brief suspension.
It appears some of those subscribers followed through on their boycott threat and canceled, according to new subscription data from research firm Antenna.
The data firm said 8% of Disney+ subscribers and 10% of Hulu customers in the US canceled in September. The services usually lose 4% to 5% of their customers a month, in line with the industry average, the data firm said.
Those subscription churn rates appear to be the highest since at least April 2023, based on Antenna’s past monthly reports.

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Disney+ was dropped by 3 million US subscribers in September, while 4.1 million cancelled Hulu, Antenna told Business Insider. Those cancellation figures are more than double the averages of 1.2 million and 1.9 million, respectively, in the last three months.
A Disney spokesperson declined to comment.
It’s unclear how many Disney streaming subscribers canceled as part of a boycott. Disney announced in September that it would raise its streaming prices in October. While other streamers saw their cancellation rates tick up in September — including Apple TV, HBO Max, Paramount+, and Starz — none rose as drastically.