Anheuser-Busch.com
The Super Bowl sure didn’t live up to expectations. Pigskin prognosticators told us it would be a close game between the NFL’s two best teams.
Instead, Seattle won a 43-8 laugher. Denver was never really in it.
Budweiser YouTube
The other big story of every Super Bowl, though, turned out just as experts predicted it would.
“Puppy Love,” Budweiser’s latest sentimental spot to use a cute dog and photogenic Clydesdales to sell beer, won USA Today’s annual Super Bowl Ad Meter.
“Never mind that it aired with just two minutes left in a dog of a game,” USA Today writes, the ad “about a spunky puppy who is adopted but keeps coming back home to the Clydesdale horse it loves” scored highest with the newspaper’s online audience of 6,272 voters.
The commercial, which Budweiser had put online last week, had been a pregame favorite to win viewers’ hearts. After all, a similar spot won last year’s Ad Meter.
Other ads that scored well with USA Today‘s panelists:
— Doritos’ “Cowboy Kid”
— Budweiser’s “Hero’s Welcome”
— Doritos’ “Time Machine”
— Radio Shack’s “Phone Call”
As for the trend this year, The New York Times says that unlike in other recent years when many of the ads were edgy, “most of the commercials that Fox broadcast nationally during Super Bowl XLVIII on Sunday sought to invoke fuzzy feelings that would warm the cockles of consumer hearts, if not MetLife Stadium. The television and social media audiences were exhorted repeatedly to forget their troubles and put on a smiley face.”
News
“THE ‘RUSTY GARAGE’ WAS A LIE” — She Followed Grandpa’s Final Test… And Uncovered A Secret Empire That Left Her Sister BEGGING Overnight
Part 1 The lawyer’s office smelled like old paper, lemon polish, and the kind of money that had been sitting…
“GET OFF THIS PLANE NOW” — A Flight Attendant’s Secret Warning Saved Him From a Deadly Setup at 30,000 Feet
Part 1 I had spent three years trying to forget the last thing my sister ever said to me. You…
THEY CALLED HER ‘JUST A MEDIC’ — Until a Colonel Saw Her Notebook and Unleashed ‘SHADOW SEVEN
Part 1 The file wasn’t supposed to exist. I didn’t know that yet. At 0510, all I knew was that…
THEY MOCKED THE WOUNDED SOLDIER — UNTIL A FORGOTTEN MEDAL BOX MADE THE ENTIRE BASE FALL SILENT
Part 1 By the time the shuttle dropped me at Camp Calder, my shoulder felt like somebody had packed the…
“THROW HER OUT!” — They Mocked Her in the Rain… Until Her 1,000-Yard Sh0ts Went Perfect and the SEALs Came for Their Sni-per
Part 1 The first thing I remember about that morning is the smell of wet red clay. Not rain in…
SHE BROKE THE RULES… AND SAVED THEM ALL — Lone Sniper Defies Orders, Faces Trial, Then Stuns the Board With a Truth No One Could Deny
Part 1 At a hundred yards, paper tells the truth. That was what my father used to say when he…
End of content
No more pages to load
