MIAMI, FLORIDA – DECEMBER 31: 50 Cent celebrates New Year’s Eve at E11EVEN on December 31, 2025 in Miami, Florida. (Photo by Jason Koerner/Getty Images for E11EVEN)
50 Cent and Jim Jones’ beef continues; the mogul is once again proving that no moment is too small to flip into a punchline.
On Jan. 15, the Jamaica Queens mogul shared a clip on social media that blended comedy, branding, and old-school rap rivalry, using a staged power outage to take a not-so-subtle shot at longtime foe Jim Jones. Jones has been promoting the building of his creative hub since rumors of his power outrage originated last week.
The video shows 50 in executive mode during what appears to be a mock production tied to a Super Bowl 60 collaboration for his Branson cognac brand. Standing in front of an unseen crowd, he sets the scene with classic hype energy.
“Ladies and gentlemens, are you ready for Super Bowl 60? Are you ready for the excitement, the adrenaline, Branson cognac…” he says.
Moments later, the lights abruptly shut off. “What the fuck?! What happened with the lights, man?” 50 yells, turning the sudden blackout into the centerpiece of the skit.
The gag mirrors a real-life situation involving Jim Jones’ IFC building in the Bronx, which recently lost power while operating as a growing creative hub. The space is home to Jones’ podcast Let’s Rap About It, co-hosted by Fabolous, Dave East, and Maino, and is intended to expand into a larger media center.
Shortly before posting the Branson clip, 50 escalated the joke by sharing unreleased footage showing Jones and his entourage sitting in darkness inside the IFC building, relying on flashlights.
50 Cent Roasts Jim Jones With Actual Footage Of Jones’ IFC Bronx Building Without Power
50 framed the moment as pure comedy on Instagram. In one post, he wrote, “LOL 😆 @mr_camron turned the lights off, them bum ass 🥷🏾 in there with flash lights. 🔦 @50centaction,” pulling Cam’ron into the mix and reviving Dipset-era tension.
A second post featured animated eyes floating in the dark, captioned, “😆they in there like all we got is us. LOL WE ALL WE GOT! @bransoncognac,” twisting a familiar rap slogan into another jab.
He capped it off with a third post that read, “😆Turn off the lights @bransoncognac.”
The posts reflect 50 Cent’s long-running playbook. He turns real-life mishaps into viral moments, blends beef with business, and keeps himself at the center of the conversation.
For 50, the lights going out wasn’t a problem. It was the setup.
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