Jelly Roll and Brooks & Dunn Deliver Soul-Stirring “Believe” at the 2024 CMA Awards. One of the most powerful moments of the 2024 CMA Awards came when Jelly Roll joined country legends Brooks & Dunn on stage for a moving performance of “Believe.” Under a single spotlight, the arena fell into a rare hush as the familiar ballad unfolded—quietly at first, then building with every verse into something sacred.

Jelly Roll’s voice, rich with gravel and grace, added a new layer of depth to the song’s message of loss, faith, and redemption. When he raised his hand skyward and whispered, “I love you, Lord,” the response was immediate—thunderous, emotional, electric. It wasn’t just a performance; it was a moment of shared reverence.

Online, fans hailed it as the most emotional performance of the night. For an artist whose journey includes addiction, incarceration, and transformation, “Believe” felt less like a song and more like a testimony. That same vulnerability runs through Jelly Roll’s new track “Dead End Road,” featured on Twisters: The Album.

Where “Believe” reaches for heaven, “Dead End Road” stares straight into the darkness. Laced with raw confessions about pills, running from the light, and hearing the devil ride shotgun, it’s a brutal but honest look at how easy it is to fall—and how hard it is to turn around.

And yet, even in the chaos, there’s a flicker of something more. A desire to change. A hope that redemption might still be possible.

That’s the thread that runs through all of Jelly Roll’s music: authenticity. Whether he’s backed by a choir or burning down a dirt road, he never flinches. He tells the truth. And that’s why people believe him.