The horror Denise Fergus has endured since the brutal murder of her son James Bulger in 1993 is unimaginable — but now, three decades later, she faces a new nightmare born from the digital age. Disturbing AI-generated videos of James have surfaced on platforms like TikTok, YouTube, and Instagram, leaving Denise both shattered and furious.

Calling the creations “ABSOLUTELY DISGUSTING,” Denise has demanded urgent government action, warning that existing laws “AREN’T ENOUGH” to protect grieving families from such grotesque exploitation.

“These videos are sick,” she declared in an emotional statement. “No parent should ever have to see their murdered child’s face manipulated by AI, turned into some kind of twisted online content. It’s unbearable.”

For Denise, this isn’t just about her family — it’s about every parent, every child, and the unchecked dangers of AI technology in the wrong hands. “If it’s happening to James, it can happen to anyone’s child,” she said. “Tech companies are failing us. They’re failing to protect kids, failing to protect families, and failing to act when they know this content exists.”

Critics agree that social media platforms have been slow to address the explosive rise of AI exploitation. While companies boast about moderation policies, disturbing deepfakes, manipulated images, and AI-generated videos continue to slip through cracks — often going viral before being removed.

Denise’s plea is more than a cry for justice; it’s a desperate call for reform. She is urging lawmakers to strengthen regulations, push platforms to be held legally accountable, and ensure families like hers never have to endure this kind of technological cruelty again.

“This isn’t free speech — it’s torment,” she insisted. “It reopens wounds that never heal. If they cared about families like mine, these videos wouldn’t be allowed to exist for even a second.”

Her words strike at the heart of a chilling reality: AI is advancing faster than laws, ethics, or safeguards. And for grieving parents, the consequences are catastrophic.

As Denise Fergus fights once again — this time not against her son’s killers, but against faceless algorithms and corporate indifference — her message is painfully clear: society must act now. Because if James’s memory can be desecrated this way, who will protect the next child from being digitally exploited?