Ruby’s husband said he believes it was a huge mistake to give her the power of Camp Leader

I’M A Celebrity star Ruby Wax’s husband has said she’s ‘not being herself’ on the show, and is ‘putting on on act.’

Ruby’s husband, TV producer and director Ed Bye, appeared via video link on Wednesday morning’s This Morning, and chatted to show hosts Cat Deeley and Ben Shephard.

I’m A Celebrity star Ruby Wax’s husband has said she’s ‘not being herself’ on the show, and is ‘putting on on act’Credit: ITV

Ben was quick to ask what part we’re not seeing of RubyCredit: Shutterstock Editorial

Ruby with husband Ed ByeCredit: Getty
The presenters asked him what it was like seeing his wife on TV and whether it was lovely for the family for viewers to see her in a different light.

Ed responded: “Yeah it is. What you’re seeing now is sort of closer to the real Ruby, interestingly now even in that environment, than some of her other television shows where she’s more of a persona.

“This is quite close to what she’s actually like. Not quite the same, but it’s interesting to watch.”

Ben was quick to ask what part we’re not seeing of Ruby, adding: “Fill us in on the 20 per cent that we don’t see of Ruby.”

Her husband responded: “Oh well Ruby has an instinct to perform, and so even in the throws of the jungle I can see that she’s sometimes performing. Particularly with that damn tannoy.”

Ruby’s husband also said he believes it was a huge mistake to give her the power of Camp Leader, adding: “She’ll fight hard to keep it.”

He also playfully said that a tannoy is strictly banned from their home.

This week, Ruby screamed orders at her I’m A Celebrity co-stars as she took control of the camp in a “pure insanity” move.

She told her campmates: “Things are about to change. No more Mrs Nice Guy!”

She then quickly demanded that Shona should be her footstool, Aitch should be her entertainer and Ginge her dancer. 

She also instructed that Shona was to be placed into isolation in the telephone box.

Jack reflected: “Ruby as leader, pure insanity. The craziest dictatorship I think the world will ever know.”

Later around the camp fire, Aitch, Jack and Ginge plotted a rebellion against Ruby as the new camp leader. As Ginge whispered: “We are making a stand versus them”

Aitch agreed: “I’ve got a lot of things on my chest that need to come off.”

Jack said: “Viva la revolution!”

Viewers rushed to social media and one wrote: “Turned into Lord of the flies real quick ALL HAIL RUBY.”

Another said: “Ruby bringing all the drama after like 5 mins of being the leader after they chose to put her there hahah.”

While a third exclaimed: “Not them chatting about how the power is getting to their heads and RUBY WALKS IN AND SCREAMS HAIL.”

Ruby’s husband said viewers are almost seeing the real Ruby on screensCredit: Shutterstock Editorial