Meghan Markle is back, and this time, she wants you to believe it’s all that… and a bag of chips.

The Duchess of Sussex just dropped yet another teaser for the second season of her Netflix lifestyle series With Love, Meghan, set to premiere on August 26. In typical Meghan fashion, the promo wasn’t just a trailer—it was a statement. She posted slow-motion footage of potato slices sizzling in oil, captioned cheekily: “Dare I say, it’s all that… and a bag of chips.”

It’s a risky play. After all, season one barely made a dent on Netflix’s charts, failing to crack the top 300 most-viewed shows in early 2025. Critics branded it polished but soulless, a “Pinterest board with a palace accent.” And yet—season two is happening.

From Duchess to Lifestyle Influencer

When Meghan and Prince Harry stepped away from royal duties in 2020, they inked a jaw-dropping $100 million deal with Netflix, the kind of contract that cemented their status as Hollywood players. Fast forward five years, and the glow has faded. Their latest agreement with the streamer is worth significantly less—a downgrade many saw as proof that the Sussex brand has lost its shine.

But Meghan is betting her future on something else entirely: herself. Her series With Love, Meghan pairs with her growing lifestyle brand As Ever, which has already sold out multiple product drops. The Duchess, once critiqued for being “too royal” for Hollywood, now seems intent on positioning herself as a lifestyle tastemaker in the mold of Martha Stewart or Gwyneth Paltrow.

And yes—she’s bringing snacks into the mix.

Celebrity Guests, Kitchen Banter, and Harry’s Lobster Problem

The teaser promises a star-studded season. Meghan is seen in the kitchen with acclaimed chef José Andrés when she drops a revelation: “Do you know who doesn’t like lobster? My husband.” Andrés shoots back: “And you married him?!” Cue Meghan’s infectious laughter.

Cameos this season read like a who’s who of foodies and celebrity friends: Tan France, Chrissy Teigen, Christina Tosi, Clare Smyth, Daniel Martin, David Chang, Heather Dorak, Jamie Kern Lima, Jay Shetty, Radhi Devlukia, Samin Nosrat, and of course, Andrés. The atmosphere is part cozy dinner party, part brand extension, all tightly curated.

Fighting the Ghost of Season One

The elephant in the room, of course, is season one. Despite months of hype, it fizzled, drawing lackluster viewership and brutal reviews. Some critics said Meghan came across as too rehearsed, others said the show lacked depth.

Netflix didn’t release official numbers—but the fact that it never cracked the platform’s top rankings spoke volumes. Season two, then, isn’t just a show. It’s a test: can Meghan rebound? Can she prove the critics wrong? Or is this another overproduced project destined for the cultural clearance bin?

Why Meghan’s Betting on the “Bag of Chips”

If Meghan’s Instagram teaser is any indication, she’s leaning into relatability. Potato chips aren’t exactly caviar—and maybe that’s the point. By mixing celebrity sparkle with ordinary comfort foods, she seems to be signaling that With Love, Meghan is about accessibility as much as aspiration.

It’s also no accident she’s spotlighting Prince Harry in the promos. Their brand has always worked best when it’s the two of them against the world. Including playful jabs about Harry’s food quirks humanizes them in a way royal watchers rarely saw.

A Royal Gamble

Still, the stakes are high. Meghan and Harry’s deal extension with Netflix is reportedly worth far less than their original mega-contract. To some, this signals that the couple is in “prove-it mode”—they have to deliver content that pulls an audience, or risk fading into Hollywood irrelevance.

But Meghan has faced bad press before—and come out swinging. Whether you admire her or roll your eyes, she has mastered the art of turning scrutiny into fuel. Season two of With Love, Meghan might not just be about recipes and décor. It could be the season where Meghan Markle reclaims the narrative.

After all, in Hollywood—and in royalty—second chances are rare. But when they come, they can change everything.

So will Meghan’s second season be her crowning moment—or her final curtain call? On August 26, the world will decide.