Jo Silvagni, the popular television personality and wife of Carlton legend Stephen Silvagni, has been seen in a visibly shaken state as the fallout from her youngest son Tom’s sexual assault conviction threatens to impact her long-running advertising partnership with Chemist Warehouse.

The former model and presenter, 56, has fronted Chemist Warehouse campaigns for over a decade, becoming one of the brand’s most recognisable faces alongside her cheerful, relatable on-screen persona. However, sources close to the family say Jo has been “barely holding herself together” in recent weeks, with the emotional toll of Tom’s December 17 sentencing to six years and two months in prison weighing heavily.

Tom Silvagni, 23, was convicted of two counts of digital rape committed in January 2024 at the family’s Balwyn North home. The trial and subsequent media storm have placed intense scrutiny on the Silvagni family, long regarded as AFL royalty. Jo, who has maintained a low public profile throughout the proceedings, was spotted last week leaving a Melbourne café appearing distressed, supported by a friend.

Insiders reveal Jo has privately confided that the crisis is “devastating” her mental health. “She could barely hold herself together,” one source said. “This isn’t just about Tom — it’s the public judgment, the impact on her other children, and now questions about her work.”

Pressure is mounting on Chemist Warehouse, Australia’s largest pharmacy retailer, which has featured Jo in national TV and radio ads since 2013. Industry experts note that brands often review ambassador contracts amid high-profile controversies, particularly those involving criminal convictions. While no official statement has been made, advertising sources suggest internal discussions are underway about the future of Jo’s role.

“Chemist Warehouse has built its brand on family-friendly, trustworthy faces,” a marketing analyst said. “The association with a serious criminal case — even indirectly — poses risks. They’ll be weighing loyalty against public perception.”

Jo’s partnership has been lucrative and enduring, with her warm persona aligning perfectly with the brand’s “lowest prices” messaging. Yet the conviction has divided public opinion, with some calling for her removal and others defending her right to work separately from her son’s actions.

The Silvagni family has faced compounded challenges: Stephen’s ongoing support for Tom’s appeal, Jack Silvagni’s trade to St Kilda, and now Jo’s professional uncertainty. Friends say she is focusing on family while receiving counselling.

Chemist Warehouse declined to comment on contractual matters, stating only: “We continue to support our long-term partners through personal challenges.”

As 2026 begins, Jo Silvagni’s future with the brand hangs in balance. For a woman who has navigated fame with grace for decades, this latest shadow could determine whether her television career endures — or fades under the weight of a family tragedy no one foresaw.