Meghan Markle has announced the arrival of new products from her As Ever brand, ahead of the second season of her Netflix show, With Love, Meghan, and fans are not impressed

Meghan Markle’s ‘As Ever’ brand has been labeled as “nonsense” by Royal enthusiasts, following the Duchess of Sussex’s announcement about the launch of new products in anticipation of her Netflix show’s second season.

The ex-royal shared on social media: “We hope you’ve been having a beautiful summer and we are so thrilled to share that our next seasonal product drop lands tomorrow at 9am PT / 12pm ET.

“Many of the beloved products that you’ve come to enjoy as staples in your home will be available, with the addition of a delectable new fruit spread. And just to add to the music to your ears, we are excited to share so many more new offerings as we transition into fall. See you tomorrow! Until then, have a fantastic day.”

Reacting to the statement, one user commented: “Honestly, I think she’ll drag out the As Ever nonsense until there’s absolutely nothing left to milk from it.

“A book is inevitable, as is more With Love, Meghan fluff, and I wouldn’t be surprised if she makes a play at returning to acting, dabbling in directing, or even trying to executive produce something. A cookbook wouldn’t shock me either.”

Another added: “There’s a new ‘seasonal product drop’ for As ever, but with the only new product being a ‘delectable new fruit spread.’ I’m sorry, but no brand can be floated forever by a new random fruit spread being dropped every once in a while. I guess Meghan was right in saying that there would be no new products until 2026.

“Again, Meghan should thank her lucky stars that Harry agreed to marry her, as his title is the only thing that’s floating this mess of a brand and business at this point.”

In an episode of her Confessions of a Female Founder podcast, Meghan explained she chose to put the brand on “pause” before the first restock to ensure everything was “stable.”

Speaking with guest Tina Knowles about her daughter Beyoncé’s hair care line Cécred, Meghan said she related to the lengthy process Knowles described of crafting a homemade hair product on a larger scale.

“It takes a long time with products. You have to test them, and then you gotta go all the way and start all over again a lot of times,” Knowles said, to which Meghan replied, “I know, trust me.”

This comes with season two of With Love, in which Meghan is set to appear on Netflix tomorrow.

The show features the Duchess welcoming friends and celebrities to a breathtaking California estate, where she shares advice on cooking, gardening, and hosting.

The first series, which premiered in March 2025, featured a guest appearance from her husband, Prince Harry, Duke of Sussex.