As the engines roared at Interlagos for the 2025 Formula 1 São Paulo Grand Prix, there was more than one headline-making moment for the Verstappen-Piquet household.

While Max Verstappen pulled off an incredible comeback from the pit lane to a top-three finish, his girlfriend Kelly Piquet was making waves off the track, fronting the latest campaign for Vogue Brasil and Brazilian cosmetics brand Eudora.

Max Verstappen and Kelly Piquet pose for a photo after the F1 Grand Prix of Brazil at Interlagos in Sao Paulo.(Photo by Mark Thompson/Getty Images)

The Brazilian model and public figure was unveiled as the face of Vogue Brasil’s latest digital cover in partnership with Eudora, a leading cosmetics brand in Brazil.

The campaign marks the launch of Eudora’s new initiative, “What A Glam!”, a platform designed to redefine how “WAGs” are perceived.

The campaign shifts the spotlight onto women, celebrating their individuality, ambition, and empowerment by putting them in charge of their own stories instead of keeping them in supporting roles.

What It Means for Kelly Piquet

Speaking to Vogue Brasil, Piquet opened up about her perspective on beauty and identity.

Kelly Piquet in parc ferme during the 2025 F1 Grand Prix of Brazil. (Photo by Anni Graf – Formula 1/Formula 1 via Getty Images)

“To me, self-confidence is feeling good in your own skin, with everything we are, including the imperfections. It is not to depend on external validation and to trust your own choices,” as translated via Instagram auto-translate.

The Eudora campaign, launched during the Brazil GP weekend, celebrates female protagonism and challenges outdated labels. The brand aims to shift the focus from being defined by relationships to embracing personal achievements and stories.

Third-placed Max Verstappen celebrates on the podium with Champagne during the 2025 F1 Grand Prix of Brazil. (Photo by Mark Thompson/Getty Images)

The timing of the announcement could not have been more fitting. While Verstappen’s grit and determination on track drew praise from fans and pundits alike, Piquet’s success represented another form of victory, one built on confidence and independence.

Together, they highlighted two sides of the Brazil GP weekend: strength in performance and power in self-expression.