Fans Stunned as Ruby’s “Rude, Unlikable” Behavior Leaves Campmates Gasping – Calls for Removal Mount, But Defenders Insist It’s Just Her Comedy Genius

LONDON – November 19, 2025 – The Australian jungle was supposed to be a haven of trials, Bushtucker, and campmate camaraderie, but after just one episode of I’m A Celebrity… Get Me Out of Here! 2025, comedian Ruby Wax has ignited a firestorm that’s threatening to consume the entire season. Viewers are in shock, with some demanding her immediate removal from the show, accusing the 72-year-old comedy legend of being “rude, unlikable, and flat-out annoying.” The backlash exploded during Sunday’s premiere, when Ruby’s sharp-tongued interactions left fellow campmates gasping and social media ablaze. Yet, as calls to “axe Ruby now” rack up thousands of posts, a vocal contingent of long-time fans is rushing to her defense, insisting the uproar is nothing but a misunderstanding of her signature humor.

The controversy erupted mere minutes into the launch episode, hosted by Ant McPartlin and Declan Donnelly from the show’s Springbrook set. Ruby entered alongside YouTuber Angry Ginge (Morgan Cooper), the pair bantering awkwardly as they zipped across the iconic Gold Rush bridge. When interviewer Alex Scott asked Ginge what he’d like to be called—”Ginge or Morgan?”—Ruby interjected with her trademark deadpan: “We’ll never call you that.” The quip, delivered with a mischievous grin, landed like a punchline from her 1980s Girls on Top days, but for some, it crossed the line into outright rudeness. As the duo arrived in camp, Ruby reportedly asked Ginge to “move out of my light” during a group photo, poking fun at his name and appearance in a way that had campmates exchanging uneasy glances.

Social media lit up instantly. #RubyWaxOut trended with over 15,000 posts by midnight, fans venting frustration: “Ruby Wax is already annoying everyone—get her out!” tweeted one viewer, while another fumed, “Rude and unlikeable from minute one. She’s going to p*** everyone off.” Ofcom complaints surged to 1,200 in 24 hours, with many citing her “disrespectful” tone toward Ginge, a 23-year-old newcomer navigating the show’s spotlight for the first time. “It’s bullying disguised as comedy,” one parent wrote, echoing concerns about the impact on younger contestants.

But not everyone is buying the outrage. Ruby’s defenders, many Gen X and Boomer fans who grew up on her Absolutely Fabulous writing and Ruby Wax Meets interviews, flooded replies with context. “All these idiot Gen Z’s not getting Ruby Wax’s humour. She’s a comedy legend,” one user with 10k likes posted. Another: “Ruby’s always been sarcastic 80s female comedy—it’s her brand! Overreacting much?” Ginge himself seemed unfazed, laughing it off in a confessional: “Ruby’s a force—I’m just trying to keep up.” Campmates like Aitch and Shona McGarty have rallied around her, with Shona joking on This Morning: “Ruby’s the mum we all need—tough love!”

ITV insiders say the network anticipated pushback but stands by Ruby, whose pre-show interviews teased “dispelling misconceptions” about her “aggressive” persona. “Ruby’s here to be herself—brash, brilliant, and boundary-pushing,” a producer told The Mirror. The show, now in its 25th season, has weathered controversies before—from Matt Hancock’s 2021 entry to Grace Dent’s 2023 exit—but Ruby’s debut has polarized faster than any in recent memory.

As Episode 2 airs tonight, the jungle tensions simmer. Will Ruby tone it down, or double down on her diva energy? One thing’s certain: after one episode, she’s already the show’s most talked-about star—for better or worse. Fans, buckle up: the Wax effect is just beginning.