Meghan Markle has launched a new holiday product with her lifestyle brand, As Ever, and after her friend got involved with the marketing, things went south.

Meghan Markle just got one of her friends in big trouble with her latest product launch.

After weeks of teasers, the Duchess of Sussex, 44, and her lifestyle brand, As Ever, has finally released its holiday collection. The festive set includes jams, honeys, candles, teas and a new wine. Despite another product “smelling like her Royal wedding,” the line’s 2021 Vintage Napa Valley Brut has caused the most commotion and it’s not because of the $89 price tag.To mark the launch, Meghan’s friends Jennifer Rudolph Walsh and Victoria Jackson opened the doors of their bookstore, Godmothers, allowing the actress to showcase her products in person for her fans.

When As Ever took to Instagram with a promotional shot of the pop-up store in California, a few fans had a problem with the open wine bottles in the shot. They had accused the bookshop of selling alcohol without a license and claimed to have brought this to the attention of the authorities.

Some of Meghan’s followers claimed to have reported the business to the local council over a breach of licensing laws, especially after they had realized Godmothers’ application for an alcohol license had not yet been approved.

Meghan Markle’s latest move leads to pal’s bookshop being “reported to council” (Image: Getty)

A source has attempted to shut down the rumors by saying the bottles were filled with water. According to the Daily Mail, the source said the display of the As Ever wine was solely for show and it was not served.

It is still unclear whether authorities have penalized the owners or found reason to do so.

According to As Ever’s website, the 2021 Vintage Napa Valley Brut said the “curated blend of the finest varietals delights the palate with gentle notes of green apple and pear, accents of citrus and white peach, and a subtle hint of starfruit for balanced brightness and a crisp, elegant finish.”

It is ideally made for celebration purposes, perfect for an engagement or reunion.

Meghan Markle showcases new wine in friend’s Godmothers bookstore (Image: Meghan/Instagram)

Before the sparkling wine was added to the brand’s catalog, the most recent addition to the line was a Sauvignon Blanc wine, following the successful launch of her 2023 and 2024 Napa Valley Rosé.

In the midst of the beverage releases, her lifestyle brand was also working on a deal with Netflix, adding to Meghan and her husband Prince Harry’s previous agreement with the streaming platform.

This summer, Meghan and her husband, Prince Harry, had inked a new “multi-year, first-look deal for film and television projects” with Netflix. The couple’s agreement with the streaming platform guarantees Netflix the first dibs at any of their upcoming projects.

Along with As Ever celebrating the holiday season with a new collection, Meghan and Netflix will also be releasing a special segment of her lifestyle show. With Love, Meghan Holiday Celebration arrives on Dec. 3.

Meghan Markle’s As Ever hosted pop-up shop at Godmothers (Image: Meghan/Instagram)