Meghan Markle is expanding her lifestyle brand in the wine aisle.

On Oct. 3, the Duchess of Sussex’s As ever brand subtly announced a new offering with a coded post on Instagram.

“We heard you missed us. We’re back…and we brought a friend,” read the message below the two-part carousel.

The montage opened with a shot of As ever’s Apricot Spread and Orange Marmalade in a gift box and rolled to show a photo revealing a brand-new item — a 2024 Marlborough Sauvignon Blanc — chilled on ice.

The announcement came just hours before Meghan made her debut at Paris Fashion Week on Oct. 4.

While the Apricot Spread and Orange Marmalade were already part of the As ever collection, the Sauvignon Blanc made a splash with its social media debut.

A click into the website of the As ever brand that Meghan launched earlier this year revealed more about the white wine, which is the third varietal of wine available for sale from the Duchess of Sussex’s brand.

“Our first Sauvignon Blanc is bright and balanced, with citrus aromatics, a smooth finish, and refreshing versatility,” an official description says. “Crafted for everyday dinners and celebratory gatherings alike, this thoughtfully made wine is perfect for sharing, gifting, and savoring in every season.”

As ever’s 2024 Marlborough Sauvignon Blanc.As Ever

Priced at $30 per bottle and sold in sets of three ($90), half cases ($159) and full cases ($300), As ever’s new Sauvignon Blanc is priced the same as the line’s 2024 Napa Valley Rosé and the sold-out 2023 Napa Valley Rosé.

Meghan launched As ever’s first alcoholic offering with the 2023 Napa Valley Rosé on July 1, a day meaningful as both the birthday of her late mother-in-law, Princess Diana, and the anniversary of when she and her husband, Prince Harry, first started talking in 2016.

The 2023 vintage sold out in less than an hour and Meghan announced the new edition of the 2024 Napa Valley Rosé on her Aug. 4 birthday.

As ever’s 2023 Napa Valley Rose.As Ever

While the Sauvignon Blanc’s drop was a surprise, a previous statement from As ever said the brand would expand into more wines. It was announced over the summer that a Méthode Champenoise Napa Valley sparkling wine was in the works for the near future, with additional varietals to follow.

Exclusively speaking to PEOPLE about her big year in business, the Duchess of Sussex said that she doesn’t consider herself an influencer.

“I see myself as an entrepreneur and a female founder, and if the brand ends up influential, then that’s great,” Meghan said.

The Duchess of Sussex’s newest wine joins As ever’s collection of shelf-stable food products including fruit preserves, flower sprinkles and baking mixes, connecting to her passions for cooking and entertaining as seen on her Netflix series, With Love, Meghan.