Fiona Phillips, the effervescent GMTV and Loose Women legend whose laughter lit up mornings for two decades, is locked in a losing battle with dementia that’s dimming her dazzling light, as husband Craig Phillips revealed in a gut-wrenching September 26, 2025, interview on Good Morning Britain. “Things are getting worse – she forgets more each day,” the 54-year-old builder confessed, voice cracking like a fault line, as he shared Fiona’s heartbreaking plea: “I’ll try not to forget you.” Diagnosed with Alzheimer’s in July 2023 at 62—after a 2022 routine scan flagged “shrinkage” in her brain—the former presenter, mum to Nat, 25, and Noah, 23, has deteriorated from “mild” to “moderate” in 26 months, her once-vibrant vocabulary vanishing into voids of repetition and rage. “She’ll ask the same question 20 times – then cry, ‘Why can’t I remember?’” Craig choked, the “worsening” a whirlwind of wandering (she once bolted from their Essex home at midnight), word-loss (struggling for “chair”), and a “shadow self” that snaps at strangers. “It’s the disease – not her,” he insisted, but the “try not to forget” whisper? A dagger to the domestic dream.

The descent’s details? Devastating: Fiona’s 2023 bombshell—shared on Loose Women amid tears (“I’m scared – what if I forget my boys?”)—sparked a support surge, but 2025’s “getting worse” is a gut-punch: Medication mix-ups (donepezil doses doubled, side effects spiking), mobility meltdown (she “freezes” mid-step, Craig carrying her upstairs), and a “personality purge” where her “feisty Fiona” flares into frustration. “She told me, ‘I’ll try not to forget you’ – broke me,” Craig shared, the line a lifeline in the fog, echoing her 2024 ITV doc Fighting for Fiona (5 million viewers). Their 1998 marriage—met on GMTV set, a whirlwind wedding with 200 guests—now navigates the “new normal”: Date nights at the local pub (her “favorite”), memory jogs with photo albums, and Craig’s “carer” role that “changes daily.” “She’s still in there – laughing at my jokes,” he smiled through sobs, but the “worsening” whispers of “residential care” haunt.

The family’s fortitude? Fierce: Nat and Noah, “her rocks,” juggle uni and work with “Mum updates” – Noah’s “Dementia Diaries” blog (100k followers) a raw record of “repeat days” and “rage rants.” Fiona’s foundation? Formidable: Her 2023 diagnosis drove Alzheimer’s Research UK donations to £2 million, her “warrior” words in The Sun: “Dementia doesn’t define me – it destroys, but I defy.” Celebs cascade: Ruth Langsford’s “You’re our fighter!” tweet, Holly Willoughby’s “Holding you close.” Skeptics? Silent, drowned by the deluge: #FionaFight trends with 3.5 million posts, fans vowing “Forget the fog – remember the force!”

This isn’t decline diary; it’s a defiance declaration, Fiona’s “try not to forget” a testament to tenacity’s triumph. Craig’s courage? Cathartic. September 26? Not news—a narrative of nurture. Fans flood with faith; the fight? Fiercer. Phillips’ power? Profound. The memory’s maze? Monstrous, but her mark? Mighty. The world’s watching—whispering wellness. Fiona’s fire? Flickering, but fierce.