Every Halloween, fans of the King of Pop unite for a global celebration of Michael Jackson’s iconic hit, Thriller. In 2025, the excitement is set to reach new heights with the annual Thriller Challenge, a worldwide effort to make Thriller the most streamed song in a single day on Spotify and Apple Music.

The challenge is simple but powerful: fans stream Thriller repeatedly on October 31, beginning at 12:01 AM EST, and continue through November 1. The goal? To propel the legendary track to #1 and honor Michael Jackson’s enduring impact on music and pop culture.

Fans are encouraged to join the community online and share their streaming efforts using the hashtag #ThrillerChallenge2025. From sharing playlists to posting dance videos inspired by the iconic music video, the fan community comes together each year to celebrate MJ’s legacy in a uniquely interactive way.

Whether you’re a lifelong fan or a new listener drawn to Thriller’s legendary beat, this is the perfect chance to be part of a global celebration and show the world the enduring power of Michael Jackson’s music and celebrate the spooky season!

Get ready, MJ fans—the Thriller Challenge 2025 kicks off at the stroke of midnight on Halloween. It’s time to stream, share, and dance your way into music history!