A powerful, emotional story has touched the hearts of millions of viewers of the show For Dogs’ Sake, as the well-known presenter, Pete Wicks, commits a major act of generosity: quietly offering to fund the entire, costly medication regime for a sick dog he met on set.

Pete Wicks, the 37-year-old TV personality, has revealed he was “hit very hard, like a ton of bricks” by a massive, clumsy, yet incredibly gentle creature: Theo, a Neapolitan Mastiff.

Theo was brought to Dogs Trust Kenilworth in Warwickshire as an underweight stray. Although he has now reached a healthy 52kgs, the life of this “Slobbery Angel” is threatened by a severe heart condition: Dilated Cardiomyopathy and Arrhythmia, which causes his heart to work inefficiently.

The Pledge to Save a Fragile Heart

Pete Wicks documentary increases footfall at dog centre

In a deeply moving interview with the Daily Mirror, Pete was not afraid to admit he cried “several times” while filming the series. But Theo’s case was particularly overwhelming.

“If you could meet him and just spend two minutes with him, he is this big, slobbery angel on Earth. We don’t know how long he’s got before heart failure. It could be months, it could be a year. But the likelihood is that as he gets older, it will get worse,” Pete shared emotionally.Pete Wicks

Faced with the “incredibly expensive” cost of the necessary cardiac medicines, Pete Wicks made a decision that resonated deeply with the public: “I’ve offered to pay for these myself.”

This quiet sacrifice is a firm promise to ensure Theo gets the best possible chance to extend and enjoy the happiest life he has left.

An Urgent Plea: A Forever Family for His Remaining Days

While Pete desperately wanted to adopt Theo, his hectic filming schedule for his U+W show makes it tricky for him to look after a dog requiring 24/7 special attention. Instead of letting Theo endure his final months in kennels, Pete issued one last, heartfelt plea.

“It upsets me when I think of this dog spending whatever time he has left in kennels. If there ever is a dog that deserves to be at home and have however long he’s got left surrounded by a family, this is the one.”

Pete Wicks fell in love with Theo—whom he describes as a “big boy, clumsy, goofy, and a bit of a doughnut… but he’s so soft and gentle with this squishy, slobbery face”—from the moment they met.

Pete’s action is more than just saving a dog; it’s a powerful message that unconditional love can come from anywhere. The series Pete Wicks: For Dog’s Sake is returning to U+W for a second and third series, continuing to inspire the rescue of lives in need.

Pete’s Final Message: It’s estimated that there are around 100,000 dogs in UK rescue centres, but only one in five people who get a dog, get a rescue. Open your heart and give these souls a chance.