“She’s Trying to Impress the Boys by Objectifying Herself” – Unseen Clips Reveal Kelly Hogging Airtime While Snubbing Female Co-Stars Like Shona McGarty and Vogue Williams

 “This is a set-up!” The cry from furious I’m a Celebrity… Get Me Out of Here! fans has reached fever pitch, with viewers accusing ITV of “flooding the show” with Kelly Brook while sidelining her female co-stars in a blatant display of favoritism that’s sparked the season’s most explosive backlash. The 45-year-old model and actress, a late-entry wildcard, has dominated screen time with her glamorous confessionals and “thirst trap” moments, but unseen clips aired on Tuesday’s Unpacked spin-off have revealed a darker side: Kelly allegedly leaving campmate Shona McGarty to shoulder heavy chores alone while lying about her efforts, fueling accusations she’s “trying to impress the boys by objectifying herself” and openly snubbing women like Shona and Vogue Williams. The uproar is out of control, with Ofcom complaints surging past 1,800 – the highest for any contestant this series – and calls for Kelly’s removal echoing louder than a Bushtucker trial scream.

The controversy ignited during Wednesday’s episode when camp leaders Aitch and Ginge assigned Kelly and Shona to water duty – a grueling task involving lugging 20-liter buckets from a stream 200 meters away, up steep stairs, and boiling them over an open fire. Kelly was seen multiple times hauling the loads alone, sweating through her tank top and shorts, while Shona lounged in the hammock or chatted by the fire. In a damning unseen clip from Unpacked, Ruby Wax confronts Shona at the campfire: “Shona, were you on water duty?” Shona replies casually, “Yeah, heavy stuff up the stairs.” Wax, incredulous, shoots back, “I’ve never seen you do it,” with Emmerdale’s Lisa Riley nodding: “Totally with you – Kelly’s doing it all.” The moment Shona’s “lie” landed, the studio gasped, and viewers at home erupted.

Social media detonated. #KellyBrookSetUp trended with 2.1 million posts, fans fuming: “Kelly’s objectifying herself for male attention while Shona slacks – ITV’s turning this into a boys’ club!” One viral tweet with 45k likes read: “Unseen clip shows Kelly lugging water alone while Shona naps – then lies about helping? This is bullying disguised as banter.” Ofcom complaints accuse the show of “sexist favoritism,” with parents writing: “My daughters look up to these women – this teaches the wrong lessons.” Vogue Williams, another female campmate, has stayed silent, but her frosty glances at Kelly during meals haven’t escaped notice.

Kelly, known for her Loose Women glamour and 2024 Celebrity SAS stint, has defended her vibe: “I’m being me – confident and fun. If that’s too much for some, sorry not sorry!” In Thursday’s Bush Telegraph, she addressed the chores: “Shona and I divided it – I handled the heavy lifts, she the boiling. Teamwork!” But the clip tells a different tale: Kelly trekking alone at dusk, Shona asleep in the hammock. Ruby’s “rumbled” moment has fans predicting a blowup: “Fallout incoming – Shona’s lazy, Kelly’s lazy, ITV’s lazy for letting it slide.”

The backlash echoes 2024’s scandals, with 2025 ratings down 8% to 10.9 million amid “toxicity” complaints. Producers insist “all contestants are supported,” but insiders whisper “monitoring closely” as eviction looms. “Kelly’s airtime is gold for ratings – but it’s costing the show’s soul,” a source told The Sun.

From jungle queen to villain, Kelly Brook’s set-up has the camp – and nation – divided. Is it harmless fun or harmful favoritism? As Week 4 heats up, one thing’s clear: the uproar’s out of control, and the backlash is just beginning.