Mrs Hinch, the cleaning sensation whose TikTok empire has inspired millions with her “tap to tidy” mantra, has broken her silence on a torrent of “abusive” online harassment that’s plagued her since the revelation of a painful rift with best friend Stacey Solomon. In an exclusive interview with Hello! Magazine on November 4, 2025, Sophie Hinchcliffe, 35, tearfully opened up about the toll of the “heartbreaking” fallout, which has divided fans and turned social media into a battlefield. “The trolling is cruel—it’s like knives in the back,” she confessed, her voice cracking. “But I won’t let it silence me. Stacey and I were sisters; what happened hurts, but the hate? That’s unacceptable.”

The once-inseparable duo, whose friendship blossomed in 2018 when Solomon, 35, discovered Hinchcliffe’s Instagram reels amid her own pregnancy struggles, became synonymous with aspirational domesticity. From joint Instagram Lives dishing on motherhood and home hacks to Hinchcliffe’s 2020 guest spot on Solomon’s Sort Your Life Out, they embodied relatable glamour—two mums juggling fame, family, and fly-tipping fixes. But cracks appeared last year. Rumors of a “fallout” surfaced in June 2025, when Solomon unfollowed Hinchcliffe on Instagram amid whispers of business jealousy. Hinchcliffe’s £1 million cleaning brand, The Organised Mum, clashed with Solomon’s £20 million empire, including her Methodical line and TV deals. “Stacey’s success overshadowed mine; I felt invisible,” Hinchcliffe revealed. “We drifted—petty arguments over collabs, then silence. It broke me.”

The split detonated online. When Hinchcliffe’s unfollow back was spotted, trolls pounced: “Stacey’s better off without you—fake friend!” and “Karma for copying her style.” The abuse escalated to death threats and doxxing, with Hinchcliffe’s DMs flooded with vitriol. “They called me a backstabber, said I deserved it,” she shared, tears flowing. “Stacey’s my heart; we talked it out, but the internet? It’s a monster.” Solomon, who has stayed silent, reportedly sent private support, but fans divided: #TeamStacey accused Hinchcliffe of “biting the hand,” while #StandWithHinch rallied with “Women lift women—stop the hate!”

The saga highlights social media’s dark side. Hinchcliffe, a mother of three (Ronnie, 6; Lennie, 3; and baby Bonnie, 1), has 4.5 million Instagram followers, but the toll is evident. “I hid in my cleaning closet, scrubbing tiles at 3 a.m. to cope,” she admitted. Experts like Dr. Becky Spelman, a cyberpsychologist, warn of “troll amplification,” where one unfollow spirals into mob justice. “Celebrity friendships are public property—breaks become betrayals,” Spelman said.

Hinchcliffe’s courage has sparked positivity. Her post garnered 500,000 likes, with celebrities like Holly Willoughby writing, “You’re enough—shine on.” She’s partnering with Samaritans for an anti-trolling campaign, turning pain into purpose. “Stacey and I? We’ll heal. The haters? They’ll fade.”

In a world of filtered perfection, Hinchcliffe’s raw honesty is a reset. The fallout with Solomon isn’t the end—it’s evolution. As she told fans, “Roses have thorns, but they still bloom.” Britain watches, wiser: Friendships fracture, but grace endures.